We've sat in the seat. We know what it takes.
PALMS DOWN Consulting was built on a simple belief: most organizations don't fail for lack of ideas. They struggle because of gaps between strategy and the work that actually happens every day.
Born from the operator's perspective.
PALMS DOWN Consulting was founded by practitioners who have served in fractional CEO and executive leadership roles across startups, growing businesses, and mid-market organizations. We've seen firsthand how strategy gets lost between the leadership team and the front line — and we've spent our careers building the systems that close that gap.
Our name reflects our philosophy: hands down, aligned, ready to execute. Not theorizing from the sidelines — working alongside your team to make the changes that stick.
Sherman
CEO | Executive Leadership — 30+ years high-level sales experience | 25+ years in operations
Seasoned C-suite executive with 30+ years of high-level sales experience and 25+ years leading mission-critical operational functions. I partner with CEOs, COOs, and CFOs to grow revenue, sharpen organizational performance, and build the repeatable systems that support sustainable growth and exceptional results.
The coach's edge
Sherman has been a basketball coach for 24 years at the high school and AAU levels. That experience forged a fluid strategy for impacting people — getting the most out of them while integrating process, developing a standard, and winning. It's the same philosophy behind every PALMS DOWN engagement.
Core strengths
Enterprise Operations Strategy
Design and deploy company-wide operating platforms, SOPs, and role-based playbooks to remove variability and scale reliably across markets.
Executive Leadership & Team Development
Build and align senior leadership teams around shared standards, clear ownership, and the operating disciplines that drive consistent, high-performance execution.
Revenue Growth & Sales Alignment
Align go-to-market activity with operational capacity and P&L targets — prioritizing high-value opportunities and accelerating conversion across the organization.
Financial Stewardship
Full P&L ownership, margin optimization, pricing strategy, and translating financial insight into operational priorities that protect and grow the business.
Vendor & Technology Optimization
Consolidate and evaluate vendors, platforms, and automation to reduce cost, eliminate tech debt, and increase return on operational investment.
Performance Systems & Analytics
Implement real-time dashboards, executive scorecards, and mirrored metrics that give leadership teams the visibility needed for rapid, confident course correction.
Change Management & Scaling
Lead enterprise transformation programs — market entry, organizational redesign, succession planning, and operational automation — to support controlled, strategic expansion.
People & Culture Development
Build internal leadership academies, career development tracks, executive coaching programs, and recognition systems that strengthen bench depth and drive retention.
I created ASEQO to align behavior, process, and outcomes at the executive level. Built on a 3M performance loop — Measure, Monitor, Manage — ASEQO drives measurable accountability, a bias for timely action, disciplined execution with minimal waste, and consistent planning and professionalism. When embedded into leadership and operations, it cuts cycle times, protects margins, makes performance more predictable, and turns institutional knowledge into repeatable, scalable playbooks.
How I deliver results
I translate strategic intent into operating models: executive frameworks, scorecards, and leader behaviors that produce measurable outcomes. I build leadership teams that work with consistency and clarity, use systems to drive accountability, and connect daily execution to financial results — growing organizations responsibly and at scale.
To transform how organizations lead, operate, and execute.
We partner with CEOs, COOs, and CFOs to close the gap between strategy and daily execution — building simple, powerful operating systems that align teams, remove friction, and produce results that last. Every engagement is grounded in real operator experience, delivered with calm confidence, and designed to leave your organization stronger than we found it.
A world where every leader leads with calm — and every team executes with confidence.
We believe the best organizations aren't the loudest or the fastest — they're the most aligned. Our vision is a business landscape where leaders at every level operate from a place of clarity and conviction, where teams move together with shared purpose, and where execution is not a struggle but a discipline. PALMS DOWN exists to make that the standard.
Core Values
Integrity
We say what we mean and do what we say — every time.
Clarity
We cut through complexity to give leaders the clear path forward.
Accountability
We hold ourselves and our clients to the standard of real results.
Excellence
We pursue mastery — not perfection — in everything we deliver.
What makes us different.
Real operator experience
We've sat in the CEO seat, not just advised it. We know the difference between a clean framework and one that actually works under pressure.
Execution-first mindset
We care less about slide decks and more about what your team does differently on Monday. Every recommendation comes with a path to implementation.
Simple, usable systems
No over-engineering. We build clear, repeatable ways of working that your team can own and sustain without us.
Bridge between people and performance
We align strategy, structure, and culture so they support each other — not pull in different directions.
Ready to close the gap?
Let's start with a conversation about where your organization is today — and where it needs to be.
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